Type and Graphic Design
Morpheus, a modular style typeface, draws inspiration from the avant-garde fashion designer Hussein Chalayan, renowned for his conceptual garments and innovative techniques that weave deep, personal narratives. To capture the essence of this visionary, Morpheus combines futuristic, robust shapes with organic elements, reflected in its half-square-half-rounded strokes. Originally designed for text — a daring experiment and exploration for readability — it also has two stylistic sets—full-square and full-rounded, making it suitable for expressive display purposes.